Durkee, Durkee Foodservice

The world is shrinking. And our palates are growing. With our increased interest in cooking, numerous magazines, and entire TV food network . . . America, now more than ever, is discovering, learning and yearning for dishes with a Latin American flair. Today's baby boomers, 78 million strong, are the most culinary-literate and food active generation in history. And their children are even more adventurous and accepting of new ideas and flavors.


	· Consumption of Latin American food is on the rise, currently growing at a 5% annual pace . . . twice the rate of general foodservice sales. · According to the NRA, two categories that show great appeal for today's diners are "Festive Foods" (including Mexican and Caribbean fare) and "Innovative/Trendy Foods" (including Spanish & Latin cuisine). · "Menu mentions" have climbed steadily for Mexican-influenced dishes. Caribbean food "menu mentions" have jumped dramatically.

	From quick casual outlets to the most prestigious restaurants, operators are finding that satisfying America's appetite for Latin flavors is good business. And now, it's easier than ever. For just pennies per serving, you can expand your menu by adding Latin flavors . . . creating exciting, on-trend dishes . . . with bold margins!

	Add excitement to current dishes. Expand your menu with new recipes. Create intrigue. Dazzle patrons. Build your repeat sales! You can make it happen -- with the enthusiastic help of Durkee. Like you, we want to deliver our best, every time. From Latin flavors to menu ideas to service and support . . . we're eager to share our very best with you. Right now.

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